MSI Cares: Notebooks for Charity

For leading international computer and IT vendor MSI, Taiwan is its birthplace and where it grew up. In keeping with its philosophy of "Beautiful Life, Green Home", MSI not only develops environmentally friendly strategies to protect planet Earth but is also committed to giving back to the Taiwanese community. In October 2008, the "MSI Cares: Notebooks for Charity" Digital Dream Project donation ceremony was hosted at the MSI head office. 27 MSI Love Edition notebooks in a variety of models were donated to disadvantaged children throughout Taiwan in an effort to use MSI's technological expertise to help realize the digital dreams of more needy kids. MSI also hoped that the move would encourage other enterprises to respond to this meaningful charity program as well.
Disadvantaged families in Taiwan living on the edge of poverty have mostly keenly felt the effect of the global economic recession. The lack of living and education resources has seen many children denied better learning resources and opportunities during their golden years, limiting their future development and skills. In response, the Taipei County Government and various charities recently started the Dream Project to help disadvantaged families. MSI knows that there are now many disadvantaged families in Taiwan that urgently need help and support. At the direction of company chairman Joseph Hsu, MSI reached out to organizations such as the Social Affairs Bureau of Taipei County and donated 27 Love notebooks. Recipients included the "Social Affairs Bureau of Taipei County", the "Chinese Youth Peace Corps", The Child Growth Association of the R.O.C", the "Hualien County Parents Association of Autism" and the "Pingtung Luotengyuan Garden Association for the Physically Handicapped ". These donations will hopefully offer disadvantaged children the chance to escape from poverty through digital learning.

The donation ceremony was held at MSI's head office in Jhonghe on October 8 with Manager Jhih-Jhuang Chang of MSI's Public Relations Department as the company's representative. During the ceremony, he said: "This is an example of how MSI under the leadership of chairman Hsu gives back to the community. We hope this embodiment of corporate social responsibility will not only show our company's support for disadvantaged groups but also support the government's environmental and carbon reduction initiatives so everything can live up to their true potential. At the same time, MSI commits itself to further social welfare and charitable activities in the future." After the ceremony, Chairman Hsu also said: "MSI is a home-grown Taiwanese enterprise so helping disadvantaged groups in Taiwan is a priority for us. In the future, we will invest more resources in this area to reduce the digital divide in education throughout Taiwan. This will let even disadvantaged kids learn computer skills and cultivate their creativity." In recent years, MSI has placed a strong emphasis on giving back to the Taiwanese community and becoming a good corporate citizen. It will continue to take an active role in charitable activities in the future. MSI also frequently reminds its employees of the need to show gratitude and compassion. Charity begins at home so every MSI employee should contribute to society by actively reaching out to and helping disadvantaged groups.